Have you tried everything else? As Contractors we’ve been offered so many “solutions” without the success… I promise this is different.
– Rodney Koop | Founder of The New Flat Rate | Service Contractor / Thrown in the truck at 15
Thank you so much for your interest in The New Flat Rate. We’re so excited you contacted us.
I know what it’s like to be frustrated, struggling, and trying to do the right thing in your business.
Starting out as a contractor, the idea of owning my own company was an exciting endeavor.
Being in charge of the books, the trucks, and the time had to be the dream of anyone who had
worked for other people their entire life. I soon found out that running a contracting business
took a lot more work than I had bargained for.
In 1998, every Thursday around 6 p.m., when I had to transfer payroll from my bank account to
the payroll company’s bank account, I was secretly wishing that my business would somehow
vanish into thin air. Many contractors rely heavily on their techs’ ability to sell in the home. If upsells
and upgrades aren’t happening, the business is usually doomed. Can you imagine being a
technician and the weight of the business resting on your ability to snap out of “fix it” mode and
into “you’d better sell more or we’re going under” mode?
All I wanted to do at 6 p.m. every Thursday was to transfer the $10,000 in payroll with no afterthought
of business suicide. So I began to invest non-existent money into my technicians in
hopes that they would save my company and learn how to be great salesmen. Lead a horse to
water, and he’ll drink, right? Well, not these horses.
After training seminars, videos, inspirational CDs, and week-long conferences for myself, I was
sure that my technicians would get that glimmer of desire in their eye to march right into the
next home and come out on top with an upsell. We had success for a short time; then we went
right back into emergency mode. The ship was going under again. It seemed the magic of owning
a business was in the ability of making money vanish.
This was the very reason that we, after a few epiphanies and much research, created The New
Flat Rate Menu Pricing System. Your business should be a business you truly enjoy.
Sincerely,
Rodney Koop | Founder of The New Flat Rate
(706) 259-8892
info@menupricing.com
WHAT OUR MEMBERS ARE SAYING
No Selling Required!
The New Flat Rate isn’t about marking up parts—it’s about selling expertise, craftsmanship, and trust.
With our pricing system, chimney sweeps can slow down, focus on the full system, and impress homeowners with reliable service—no sales pitch required.
Decrease Call Backs
With The New Flat Rate pricing system, chimney sweeps get instant access to thousands of ready-to-use menus.
Each repair comes with five clear price options, giving customers confidence and control. The result? Bigger tickets, happier homeowners, and fewer costly call-backs.
Helping Great Companies Grow Profits While Serving People
- Generating over $200 million in additional profit every year for the industry.
- An average increase of $246 per service call, documented for six years straight.
- Currently being used and trusted over 30,000 times weekly.
The Menu
- Menus are so simple—and so powerful—that servers use them to sell hundreds of millions of dollars in food and services every day, without a single sales class.
- Menu pricing turns choices into confidence and creates profit where it didn’t exist before.
“The New Flat Rate has allowed us to grow from three techs and one office staff to 8 techs and three office staff in only nine months. We have had an increase in gross of over 50% since I purchased this company and we joined your team.”
Chris Reynolds – Plumb Pro and Hall’s Plumbing / Woodland, CA
“HVAC, Electrical, and Plumbing Sales Are Up! “Most of our customers are much happier with the menu pricing as opposed to our old flat rate system. The callbacks are much lower, the upset customers are much lower, & the positive reviews are continuously adding up. The program works as described & has multiplied our ticket averages several times over. We are excited to start the new year with a well-trained TNFR staff of technicians ready on staff. This program works equally as well with our HVAC, electric, & plumbing technicians within our company.””
Jim Burke – American Air HVAC, Electric, Plumbing Grove City, OH 43123