The New Flat Rate – Menu Pricing That Sells for You

Consistent prices. Bigger tickets. No selling required.

 

The only done-for-you pricebook that gives every customer 5 clear options, so you make more money on every job without sales pressure.

 

  • Inconsistent pricing → clear, consistent menus every tech can use.

  • Lost revenue from missed upsells → customers upgrade themselves with 5 options.

  • Techs hate selling → they just present the menu, no pressure.

  • Thin margins → average tickets go up $200–$300 per call.

 

See How It Works

Book a demo below.
 

What Is The New Flat Rate 

Tired of guessing at prices or pushing uncomfortable upsells? That’s exactly why we built The New Flat Rate.

The New Flat Rate is a menu pricing system built for contractors. Instead of relying on one flat price or forcing techs to “sell,” it gives HVAC, plumbing, electrical, and chimney companies a done-for-you pricebook with five clear options for every repair or service. Customers simply choose the level that fits them best—no pressure, no awkward conversations.

 

 

Man Presenting Option

Stop Leaving Money on the Table

See how contractors add $200–$300 per ticket—without selling.

 

HVAC, Electrical, and Plumbing Sales Are Up!“Most of our customers are much happier with the menu pricing as opposed to our old flat rate system. The callbacks are much lower, the upset customers are much lower, & the positive reviews are continuously adding up. The program works as described & has multiplied our ticket averages several times over. We are excited to start the new year with a well-trained TNFR staff of technicians ready on staff. This program works equally as well with our HVAC, electric, & plumbing technicians within our company.”
Jim Burke
HubspotAmerican Air HVAC, Electric, Plumbing
“Every aspect of running a service business has become simple. For the first time in over 25 years in service, everyone here at Penning PHCE is happy! As one tech said, Well, the stress is off!” Yes, it is.”
Jim Penning
Penning PHCE/ Grand Rapids
“I attended the training on Monday and Tuesday *July 2015*, got home early Wednesday morning and had a full day of catch up to do. During the whole day, I was continually going over the script in my head and getting more comfortable each time. First call on Thursday was an A/C tune up, found a blower motor which had a ton of play in the bearings and thought, well, no time like the present to get this thing started! Grabbed the iPad and started by simply doing the script and reading the top option. Guess what I said next? Yep that’s right, “What should we do?” The wife said, “I sure don’t want the cheap fix!” The husband looked at the iPad and said, “I want that one”, and points to the Platinum!I just had a simple blower motor replacement go from a $550.00 repair to a $1,650.00 PLATINUM!”
James Haugen
Priority Heating & Cooling

Why Contractors Choose The New Flat Rate

  • Consistent pricing builds trust. Every job is quoted the same way, so customers feel confident.

  • No selling pressure on techs. They present the menu, customers pick their option, and jobs close faster.

  • Upsells happen automatically. Five levels of service mean you capture more revenue without effort.

  • Every call becomes more profitable. Contractors report higher average tickets and fewer callbacks.

 

 

The New Flat Rate Menu Pricing App